http://www.thedieline.com/blog/2009/05/smartfood-popcorn-clusters.html
This blog article discusses the design of Frito Lays new Smart Food product line. It is interesting to hear the reasoning and marketing decision behind the package graphics. I agree with the article in that the use if the beautifully designed ampersand is appropriate for their target market and emphasizes the products competitive advantage; indulgence & health benefits.
This blog article discusses the design of Frito Lays new Smart Food product line. It is interesting to hear the reasoning and marketing decision behind the package graphics. I agree with the article in that the use if the beautifully designed ampersand is appropriate for their target market and emphasizes the products competitive advantage; indulgence & health benefits.
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