Friday, June 12, 2009
http://www.thedieline.com/blog/2009/06/retro-oreo-ritz.html
Baker Associates designed a new retro packaging of Oreo and Ritz for a summer promotion at Target. I was surprised that I couldnt find that much response to the design on any blogs but I thought it looked good. Its simple and clean with a retro feel but still uses the modern bright colors as a twist. I think it is a good idea to incorporate some modernity when doing retro design.
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