Friday, June 12, 2009


http://nymag.com/daily/fashion/2009/06/best_bet_inner_beauty.html
Henri Bendel is now selling health products. A new line of couture vitamins, FunctionLab, are in stores to help give you your daily fix. The system is related to a health questionnaires that is analyzed by a nutritionist and scientist to package the right vitamins your lifestyle calls for. I find the concept an interesting marketing ploy but was really intrigued by the packaging. The aesthetic is very clean and fashion-like and the website does not feel like your average vitamin site. http://www.functionalab.com/?unfold=true

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