http://www.thedieline.com/blog/2009/06/via-roma.html
Here is another nostalgic package design that really stands out! When I go to the grocery store and look for a pasta sauce I tend to stand and stare for a few minutes. All the bottles look the same, how am I supposed to pick? Which one will be the best? If I saw Via Roma's bottles on the shelf there would be no question that I would be drawn to it. The personal touch that the photographs give make me feel like I'm buying a sauce straight from an Italian kitchen. The laughter, smiles, and love oozing out of these photos make it an obvious choice.